Privacy policy.
Benchmark Proactive Health Inc. Privacy Policy (the “Privacy Policy”)
Last Updated: Nov 15, 2024
Benchmark Proactive Health Inc. (“Benchmark,” “Company,” “we,” or “us”) is committed to protecting the privacy of your personal information at all times. The Privacy Policy outlines the ways in which we collect, use, handle, and disclose your personal information. The Privacy Policy applies to any personal information, including any personal health information, you share with us through your interactions with Benchmark.
If you have any questions about the Privacy Policy, please reach out to us via the contact information provided below.
Sections:
1. Collection & Use of Personal Information
2. Storage & Transmission of Personal Information
3. Sharing of Personal Information
4. Collection and Use of Your Anonymized Data
5. Consent & Preferences
6. Access to Personal Information
7. Updates to the Privacy Policy
8. Contact Us
Collection & Use of Personal Information
We collect and use your personal information for various purposes, described below:
Profile Information: We collect basic profile information so we can communicate with you to deliver our services, provide customer support and follow-up communications, and provide you with relevant content and marketing information. We collect and store this data using third-party software. Profile information includes your name, email address, mailing address, and phone number. It may also include the name and contact information of your family doctor, so that we can share your results with them, if you provide consent, and/or request for us to do so.
Payment Information: In order to complete your transaction, we collect your payment information through a third-party payment processor. We do not have access to your full credit card information.
Online Activity: We collect data from your interactions with the digital platforms we use for marketing and communications. We use this data to: personalize your experience and the customer service you receive from us; analyze and optimize the effectiveness of our website, digital content, communications, and marketing campaigns; and identify and troubleshoot technical issues.
We use tracking technologies such as cookies, web beacons, and tracer tags, as well as analytics tools associated with the third-party platforms we use. These are technologies used to identify your device and recognize it during subsequent interactions. We also may use third-party cookies, as part of our advertising campaigns, which allow us to surface advertising to you on third-party websites and digital platforms.
You can control, block, or delete cookies in several ways; for example, through your browser settings, or by downloading privacy-focused browser extensions. You can also use third-party services to opt-out of targeted advertising.
The online activity data that we collect includes:
Information about your online visit or interaction, including your IP address, operating system, browser type and version, the date and time of the interaction, and the website URLs of referring and exit pages.
Information on your engagement with our websites and emails, including email opens, clicks on hyperlinks, downloads, navigation paths, and the duration of your engagement.
Your digital communications with us, including email messages, online chat conversations, voice messages, and logging of the date and time of our inbound and outbound phone calls.
Health & Wellness Information: We collect health and wellness data as part of our core offering, to help you better understand your body and your health. There are several categories of such information, as outlined below:
i) Benchmark-Administered Assessments:
We collect data through assessments that we administer using third-party equipment and software. This includes your “VO2 Max” maximal exercise test results, your “Body Composition DEXA Scan” dual x-ray absorptiometry results and images, and the results of physical testing, which may include grip strength measurement, timed balance tests, vertical jump tests and other tests of strength, stability, or physical function.
ii) Demographics & Physical Measurements:
We directly measure and/or ask you to share your height, weight, potentially waist circumference, and other similar measurements. We collect your date of birth and your biological sex, which inform many of your assessment results, as well as the normative data we provide for context.
iii) Self-Administered Data Collection:
Through self-administered assessment and monitoring, you will collect data using third-party equipment and software, and share that data with us. This includes blood pressure measurements, your glucose readings and notes you record while using a continuous glucose monitor, and data collected while using a wearable device (including heart rate data, sleep data, exercise data, journal entries, and other health and wellness information that you record or capture through the device and software).
As outlined in our Terms of Use, you will be required to agree to, and abide by, the Terms of Use (and/or “Terms of Service” and/or “License Agreement”) and Privacy Policy, and related agreements of each third-party equipment and software provider we use. You will share your data with us either by authorizing us to access it via the provider’s platform, or in certain cases where no suitable alternative is available, sending the data to us via email.
iv) Blood Testing:
If you are participating in blood testing, you will have your blood taken by our lab partner, and Benchmark will have access to your results directly via the partner’s platform.
v) Health History
We ask you to share information about your current health status and health history (including conditions, treatments, diagnoses, family health history, prescriptions, supplementation, and related information), and aspects of your health and wellness routines. We use this information to help evaluate the suitability of certain assessments, to inform the interpretation of your results, and to personalize the recommendations we offer. We collect this information via a one-on-one discussion with you in person or via video conference.
2. Storage & Transmission of Personal Information
We store your personal information in secure databases hosted by third-party technology providers. These providers store data in Canada as well as in the U.S., and other foreign jurisdictions, with extensive security safeguards.
In order to use our services, you consent to the use of electronic communications including email to share personal information, including personal health information. We limit the use of email for sharing personal health information, but require it when no suitable alternative (such as a password-protected software platform) is available.
We implement practices designed to secure the personal information we collect, from the risk of accidental loss or unauthorized access or disclosure. Our security measures include, but are not limited to the following:
Personally-identifiable information, including health information, that Benchmark stores on systems managed by third-party technology providers is encrypted in transit and at rest (i.e., encrypted at the storage layer)
To the extent that any data is stored on Benchmark systems directly, such data is non-identifiable and is password-protected
Two-factor authentication is required for Benchmark to access your identifiable personal information
Videoconferencing is protected by password or waiting room
We strongly encourage you to use safeguards to secure your personal information as well, including using secure passwords, not sharing your passwords with anyone, and adding two-factor authentication to your password-protected accounts. Additionally, we recommend that you use a secure passcode for your phone, and anti-theft security features.
3. Sharing of Personal Information
We do not sell or rent your identifiable personal information. We share your identifiable personal information selectively and responsibly, under the circumstances described below:
Assessment partners: We share limited data with third-party equipment, services, and software providers that we engage to facilitate your assessments. Partners include our blood testing provider, and our Continuous Glucose Monitor supplier. We share only the basic data the partner requires to create and service your account.
Healthcare providers: If you give us explicit permission, we will share your blood test results with your primary care physician. Otherwise, we will not share your health information with other providers, except in the case of a medical emergency in which you are unable to consent.
Technology providers: We collect and store your data using software managed by third-party technology providers, Each provider has access to the data on its systems. The providers we use implement safeguards to protect the privacy of your personal information, and comply with globally-recognized security standards and certifications.
For regulatory or legal compliance: We share your data with other third parties as required by applicable laws and regulations. For example, we are subject to third-party inspections to ensure compliance and safety of our assessment equipment. Under such circumstances, we share only the information necessary for legal or regulatory compliance.
As with all health information, we strongly encourage you to exercise discretion in determining when, how, and with whom you share any of the results or analysis of your assessments.
4. Collection and Use of Your Anonymized Data
We aggregate and analyze our members’ data, after removing personally identifiable information, to help Benchmark, our members, or relevant third parties we partner with, learn about important health and wellness data as we collect it over time. Uses of this data may include but are not limited to: improving the value of our offering by sharing with our members any trends, benchmarks, patterns, and associations we find in the aggregated data; contributing to research we conduct ourselves or that is conducted by or with third parties; and/or contributing to our own or third party policies and decision-making. You consent to our collection and use of your anonymized data, where personally identifiable information has been removed.
5. Consent & Preferences
You are always welcome to opt-out of our marketing communications. If you would like to stop receiving our communications, click “unsubscribe” at the bottom of any marketing email you receive, or reply “STOP” to any text message you receive from us. Alternatively, you are always welcome to contact us via email at the address provided below. You can also contact us to resubscribe in the future.
You may request that we delete your identifiable personal information by requesting this via email using our contact information provided below. With any such request, we will take steps to verify your identity. If you do so, we will remove your identifiable information from our database, except any information that we must retain for compliance with applicable laws or regulations. Please note that after deletion, we may no longer be able to provide you with the products, information or services previously available to you, including any potential updates to your assessment results or analysis that become available in the future.
6. Access to Personal Information
You may request to access, review, and update the personal information you have provided to us and we continue to store, to ensure accuracy at any time. To make any such request, or for questions related to your information, please contact us via the contact information provided below.
7. Updates to the Privacy Policy
We frequently evaluate all of our policies and strive to continuously improve our practices. This includes our Privacy Policy. We will periodically review our Privacy Policy and update it to reflect any changes to our policies and/or practices. This policy is available on our website for you to review at any time and we encourage you to do so. We will indicate the date of the most recent updates to the Privacy Policy. Should we make any significant changes that we want you to be aware of immediately, we will email you to notify you of those updates.
8. Contact Us
We invite and welcome your questions, feedback, and input on this and other policies and practices of Benchmark. Please do not hesitate to contact us to make requests related to your personal information, share your feedback, or ask any questions you have about our Privacy Policy or related practices.
Please contact:
Nancy Van Brunt
hello@mybenchmarkhealth.com
(647) 496-6119
You may also submit any privacy questions or concerns to the Information and Privacy Commissioner of Ontario, via their website: www.ipc.on.ca.